About Us
š£ About EachDaySipā¢
EachDaySipā¢ is a premium beverage brand from EachDayKartĀ® Global Private Limited, established as a strategic sub-unit to expand the companyās presence into the fast-growing tea, coffee, and nutritious beverage industry. Built on the trusted legacy of EachDayKartĀ®, one of Indiaās recognized e-commerce platforms, EachDaySipā¢ combines quality, innovation, and accessibility to deliver a complete beverage experience.
The brand is designed to serve modern consumers who seek both taste and health, offering a wide range of beverages that include traditional Indian drinks, herbal infusions, premium teas, coffees, and refreshing fruit-based beverages. EachDaySipā¢ stands at the intersection of tradition and modern retail, bringing authentic flavors with a contemporary service model.
š£ Founder & Leadership
EachDaySipā¢, under the umbrella of EachDayKartĀ®, is founded by Mr. Rajeev Ch, a Post Graduate in Business Administration from Andhra University and former professor. With a strong vision for innovation and customer-centric growth, he has been instrumental in building EachDayKartĀ® into a trusted brand and is now expanding that legacy into the beverage sector.
His focus is on integrating technology, artificial intelligence, and retail innovation to enhance customer experience, streamline operations, and build a scalable beverage ecosystem across India and beyond.
š£ Strategic Positioning
EachDaySipā¢ is not just a beverage brand; it is a strategic business extension of EachDayKartĀ® Global Pvt. Ltd., leveraging:
- Established brand trust
- Strong procurement and distribution network
- Customer-centric service model
- Digital and offline integration
This positioning allows EachDaySipā¢ to rapidly scale while maintaining quality, consistency, and customer satisfaction.
š£ Business Model ā Unified Beverage Ecosystem
EachDaySipā¢ operates on a hybrid omni-channel model, creating a seamless connection between physical and digital platforms:
š¹ Kiosks & Cafes
Customers can enjoy freshly prepared beverages in a comfortable and accessible environment.
š¹ Retail Products
Tea, coffee, and beverage blends are available for purchase, allowing customers to enjoy the same quality at home.
š¹ Online Store Integration
Through EachDayKartās digital infrastructure, customers can order beverages and products online, connecting stores directly to consumers.
This single integrated ecosystem ensures convenience, availability, and consistent quality across all touchpoints.
š£ Product Portfolio
EachDaySipā¢ offers a diverse and growing range of beverages:
ā Tea Range
- Morning & Evening Blends
- Herbal Teas (Tulsi, Ginger, Wellness Blends)
- Masala & Spiced Teas
- Traditional Indian Teas
šµ Specialty & Traditional Drinks
- Tati Bellam (Palm Jaggery) Tea Variants
- Natural and healthy sweetened beverages
š§ Refreshing Beverages
- Iced Teas (Lemon and other flavors)
- Cooling summer drinks
š¹ Nutritious Drinks
- Fruit-based beverages
- Health-focused drink options
š£ Mission
To deliver high-quality, refreshing, and nutritious beverages through a connected ecosystem of kiosks, cafes, and online platforms, ensuring customer satisfaction in every sip while maintaining consistency, hygiene, and innovation.
š£ Vision
To become a leading beverage brand in India and globally, offering trusted, accessible, and innovative drink experiences that combine tradition with modern convenience.
š£ Core Values
- Quality First: Premium ingredients and consistent taste
- Customer-Centric Approach: Designed around customer needs and convenience
- Innovation: Integration of technology and modern retail practices
- Trust & Transparency: Backed by EachDayKartĀ®ās strong reputation
- Accessibility: Available across kiosks, cafes, and online platforms
š£ Commitment to Customers
EachDaySipā¢ is committed to:
- Delivering safe, hygienic, and high-quality beverages
- Maintaining consistent taste and experience
- Providing wide accessibility across locations and platforms
- Continuously improving products based on customer feedback
š£ Brand Philosophy
The name EachDaySipā¢ reflects the idea of making every day refreshing and meaningful through a perfect sip. It represents a lifestyle where beverages are not just drinks, but a source of energy, relaxation, health, and connection.
š£ Future Growth & Expansion
EachDaySipā¢ aims to expand rapidly through:
- Franchise-based kiosk and cafe models
- Expansion into new cities across India
- Strengthening online beverage delivery systems
- Introducing innovative and health-focused drink categories
With a strong foundation and strategic vision, EachDaySipā¢ is positioned to become a trusted and widely recognized beverage brand in India and global markets.